I’ve got 2 types of clients, those that update their websites and those that don’t. Which type are you? Keep reading to find out.

When I look at the stats the clients that update their websites on a regular basis are much more likely to grow their traffic and presence online that those that don’t.

Below you will find an example of a client in the estate agency business who grew their traffic every month when they started to update their website on a regular basis.

Types of content you can create to grow your website and get a better ranking.

Estate Agencies:

  • Add new properties.
  • Selling guides.
  • Customer testimonials.
  • Blog latest company news and results achieved.

Trades People

  • Completed jobs that are visual. EG Plumbers doing bathrooms.
  • Reviews from clients.
  • Painters can do before and after jobs
  • Builders give progress reports through the lifetime of a build.
  • Blog latest company news
    • Expansion
    • New vehicles.
    • When a large project was undertaken

Web Design Companies

  • New projects launched.
  • Before and after of web builds
  • Security updates.
  • How to guides.
  • Latest trends

IT Companies.

  • Security updates.
  • Company news.
  • Latest technology.

Community Websites

  • Local Events
  • Local News.
  • Local offers.
  • Local History.
  • Pictures of all of the above are loved by people and reasons to visit your site.

Dental Websites

  • If you specialise in braces before and after images can show the work that you do.


  • Ambassador
  • Training guides.

What type of business are you and what type of content suits your website updates?

Kieran Kelly

Kieran Kelly